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About Us Dave Hofferberth
Hofferberth researches market trends associated with services organizations and the market positions and solutions offerings of software solution vendors. He interprets current market dynamics, offering insight into future market directions. By understanding how technology can provide business benefits, Hofferberth helps buyers make effective solution purchase and deployment decisions. Further, his knowledge of the market qualifies him to act as a consultant to the supplier community, helping vendors to better position their solution offerings. Hofferberth's background is in services, beginning in the mid-1980s studying white-collar productivity issues. In 1999 he introduced the market to the solution now known as Professional Services Automation (PSA), when he published the seminal report: Professional Services Automation: Increasing Efficiencies and Profitability in Professional Services Organizations as an analyst with the Aberdeen Group in Boston. Hofferberth has spoken about PSA around the world and has provided consulting services to both PSA solution providers and to the organizations that select, deploy, and utilize PSA. As the PSA market grew and segmented into other, more specialized, markets, two of the areas that emerged include the Enterprise Project Management (EPM) and Project Portfolio Management (PPM) markets. EPM utilized many of the concepts in PSA with a greater focus on integrated project and financial management. PPM has become a leading application in the EPM arena with a specific focus on IT management and governance. Hofferberth's background also includes the management of application development teams and analytical tool development to support business decision-making processes. He earned an MBA from Duke University's Fuqua School of Business and holds a BS in Industrial Engineering from the University of Tennessee. SPI Research is happy to announce Jeanne Urich has joined the team. Jeanne Urich
She is a Management Consultant who specializes in helping technology companies improve the performance of their services organizations. Her focus areas include: Strategy, Organizational Design and Human Resources, Finance and Operations, Methodology, Service Sales, Marketing and Alliances. Throughout her career, she has been recognized as a leader in creating innovative new service strategies. In 1996, she received AFSMi’s “Most Innovative New Service Award” for the creation of “PC Utility” – a novel new approach combining desktop hardware, networking, financing and service into a single monthly utility fee. In 2003, her organization was honored to receive ITSMA’s Service Marketing Excellence Award and the American Business Gold Award for Vignette’s Enterprise Account Management Program. At Vignette she created and led their Executive Advisory Board focused on building a trusted advisor relationship with their Top 30 Global clients. Prior to her role as a Software executive she held senior management roles in services, operations, marketing and sales at Tandem and Digital Equipment Corporation. At Jurich.biz Jeanne helped companies develop new strategies to evolve from a product-dominated business model to a solutions-centric approach. She teaches companies how to understand and maximize the value from their services organizations – not only in tangible revenue and margin but also in harvesting the intangible value of customer retention and loyalty, rapid technology adoption and intimate customer application knowledge. She earned a Bachelor’s degree in Mathematics and Computer Science (Magna Cum Laude and Phi Beta Kappa) from Vanderbilt University in Nashville, Tennessee. She also graduated from the Stanford and Brown University Executive Management programs in Marketing and Financial Services. She is an Advisory Board member of www.psvillage.com, a preeminent on-line community for services executives. She is also a contributing author of Tips from the Trenches – the Collective Wisdom of Over 100 Professional Service Leaders. She is a frequent speaker and author on Leadership, Services, Operations and Marketing topics. SPI AdvantagesService Performance Insight’s principal, Dave Hofferberth, has been involved with solutions for the professional services sector for almost a decade. Besides advising over 100 Independent Software Vendors (ISVs), he has also consulted with Professional Services Organizations and financial institutions on the benefits of optimizing service performance. Contact SPI ResearchService
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Service Performance Insight SPI Partners Service Performance Insight works with a variety of organizations that support the people, processes, capital and underlying technologies that affect the services sector. These organizations include:
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